Soichiro Honda

Success is 99% failure.

We do not make products for money. We make money to make products.

If you don't have a dream, you can't make it come true.

My greatest strength is my curiosity, my greatest weakness is my curiosity.

The value of life can be measured by how many times your soul has been deeply stirred.

Enjoying your work is the best way to do it well.

Action without philosophy is a lethal weapon; philosophy without action is worthless.

We don't have to be number one. We have to be unique.

What we want is to create products that are useful to people.

The company is not a family. It is a group of individuals who work together to achieve a common goal.

If you hire only people you understand, the company will never grow beyond you.

The day I stop dreaming is the day I die.

It is not enough to just make things. We must make things that people want.

The product of Honda is not just a car or a motorcycle. It is a dream.

We must always be prepared to change our minds.

The purpose of technology is to make people happy.

Without dreams, there is no progress.

The most important thing is to have a dream and to pursue it with all your heart.

We must always be challenging ourselves.

The joy of creating is the greatest joy of all.