Soichiro Honda

We must always be adapting to change.

The most important thing is to be humble.

We must always be looking for solutions.

The most important thing is to be resilient.

We must always be striving for improvement.

The most important thing is to be optimistic.

We must always be taking risks.

The most important thing is to be grateful.

We must always be respectful of others.

The most important thing is to live life to the fullest.

Success is 99 percent failure.

Some people think design is show. They are wrong. What we do in design is to nourish people's relationships.

Whether you are at your desk or in the marketplace, whether you are shooting movies or studying philosophy—whatever you are doing, don’t let a day go by without asking yourself if you have learned something new.

I could never have achieved success if I had not had people to help me.

The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.

Racing is a test not only for the car but for the driver as well.

We will continue to be guided by the principle that our products must be of the highest quality and provide the best value for our customers.

Failure is the key to success; each mistake teaches us something.

Innovation comes from people meeting up and interacting, rather than from people working in isolation.

The important thing is never to stop questioning.