Steve Jobs

I think that the most important thing is to live a life of love.

I think that the most important thing is to live a life of joy.

I think that the most important thing is to live a life of happiness.

I think that the most important thing is to live a life of fulfillment.

I think that the most important thing is to live a life of gratitude.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

People don't know what they want until you show it to them.

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.

We have always been shameless about stealing great ideas.

The desktop computer industry is dead. Innovation has ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research.

Do you want to spend the rest of your life selling sugar water, or do you want a chance to change the world?

I think the things that hold people back are fear of failure and fear of success.

We're not going to be the first to market. We're going to be the best to market.

I'm an optimist in the sense that I believe people are noble and that some of them are really smart. And I think that if you give them the right tools, they'll do wonderful things with them.

You have to be a little crazy to do this. You have to be willing to be a little bit of a pirate.

I think we're having more fun than the other guys.

The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

I think the Macintosh will be the most important computer ever built.

We're not afraid to take risks. We're not afraid to fail.