Steve Jobs

I want to put a ding in the universe.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.

I think the things you regret most in life are the things you didn't do.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while.

If you don't love it, you're going to fail.

The broader one's understanding of the human experience, the better design we will have.

I'm as proud of what we don't do as I am of what we do.

People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

The minute that you understand that you can poke life and if you push in on one side, something will pop out on the other side, that you can change it, you can mold it. That's maybe the most important thing to know.

We hire people who want to make the best things in the world.

You have to have a lot of passion for what you're doing because if you don't, any rational person would give up.

I think we're having more fun than the other guys. I think that's important.

It comes from the heart, not the head.

The desktop computer will be to the 21st century what the automobile was to the 20th century.

I don't care about being the richest man in the cemetery. Going to bed at night saying we've done something wonderful, that's what matters to me.

The journey is the reward.

It's about saying no to 1,000 things.

When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. But that's a very limited definition of life.