Sergey Brin

We're building for the next generation of users.

We had a saying, 'Don't be evil,' which I think is a pretty good one. And we've tried to live by that. But it's a very difficult thing to do when you're a big company.

You know you're doing something right when you're being criticized for it.

The ultimate search engine would understand everything in the world.

We want to organize the world's information and make it universally accessible and useful. That's a pretty big goal.

If you have all the information in the world available to you, you can do amazing things.

I'm a big believer in the idea that if you have a lot of data, you can do a lot of things.

We're trying to build things that are useful for people. And if they're useful, people will use them.

I think it's important to have a healthy disrespect for the impossible.

The internet is a reflection of humanity, and humanity is messy.

We're building a company for the long term, not for the next quarter.

I'm a big fan of automation. I think it's the future.

The future is already here – it's just not evenly distributed.

We're not in the business of predicting the future, we're in the business of building it.

The internet is a giant experiment in human connection.

Our goal is to make it so that you don't have to search at all.

I'm not a big fan of meetings. I think they're a waste of time.

We're trying to build a company that will last for hundreds of years.

We're not just building a search engine, we're building a knowledge engine.

I think it's important to be a little bit crazy.