Sergey Brin

Solving big problems is easier than solving little problems.

Knowledge is always good, and certainly always better than ignorance.

Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.

If you're not doing some things that are crazy, then you're doing the wrong things.

Technology is a democratizing force. Information is a democratizing force.

We knew Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we'd make a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better.

The perfect search engine would understand exactly what you mean and give back exactly what you want.

You don't need to have a 100-person company to develop that idea.

It's not enough to just have a good idea. You have to be able to implement it.

I think it is often easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

We have a mantra: 'Don't be evil', which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.

The threat to the Internet and to the Web is not that it will be broken, but that it will be subverted.

I think the thing that is most exciting is that we are in a time of great experimentation.

If you do things that are novel and innovative, you are going to have to be prepared for people misunderstanding them.

We don't have as many managers as we should, but we would rather have too few than too many.

We don't always have all the answers, and that's okay.

The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the Web was so open. Once you get too many rules, that will stifle innovation.

I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better.

I hope that someday we will be able to build a version of Google that works inside your brain.

Our goal is to have people be able to use Google to answer their questions, not just to find web pages.