Jeff Koons

I want to make art that is both meaningful and memorable.

Art is about the joy of creation.

I'm interested in the idea of the universal language of art.

My work is about the idea of the future.

I want to create art that is both accessible and challenging.

Art is about the human condition.

I'm interested in the idea of the power of the image.

My work is about the idea of the infinite.

I want to make art that is both personal and public.

Art is about the pursuit of happiness.

I'm interested in the idea of the celebration of existence.

I believe in advertisement and media completely. My art and my advertising run in parallel.

Art's power of persuasion resides in the small personal details of its production and appearance.

I think art is a total thing. A total person giving everything they can to art.

The viewer is the most important part of the art. Without the viewer, there is no art.

I want to create art that is optimistic and positive, that celebrates life.

Novelty is the great parent of pleasure.

My work is about the potential of objects, about the power of the everyday.

Art should be accessible to everyone, not just the elite.

I think the artist is a messenger of feeling.