John B. Watson

Consciousness is a fiction invented by philosophers.

We must study the whole organism in action.

The rat's maze is the model for human decision-making.

Parenting is the ultimate experiment in behavior modification.

Fear can be unlearned as easily as it is learned.

The behaviorist discards the concept of the unconscious.

All learning is association between stimulus and response.

The child who is not hugged grows up to be independent.

Psychology should aim at social utility.

Emotions are habits acquired through experience.

The mind does not exist; only behavior does.

Train the child early, and the adult will thank you.

Introspection is the curse of psychology.

Behavior is the language of the organism.

The future belongs to those who control behavior.

No mind, no problem.

In the end, we are all just rats in a maze designed by society.

The greatest teacher is experience, not explanation.