Jeff Bezos — "I believe you have to be willing to be misunderstood if you're going to innovate…"
I believe you have to be willing to be misunderstood if you're going to innovate.
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More from Jeff Bezos
"It's not an experiment if you know it's going to work."
"There are two kinds of companies: those that work to try to charge more and those that work to try to charge less. We will be the second."
"We don’t make money when we sell things. We make money when we help customers make purchasing decisions."
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