Sun Tzu — "Engage people with what they expect; it is what they are able to discern and wha…"
Engage people with what they expect; it is what they are able to discern and what is to their advantage.
Engage people with what they expect; it is what they are able to discern and what is to their advantage.
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"He who exercises no forethought but makes light of his opponents is sure to be captured by them."
"To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting."
"The highest form of generalship is to balk the enemy's plans."
"If equally matched, we can offer battle; if slightly inferior in numbers, we can avoid the enemy; if quite unequal in every way, we can flee from him."
"If I am able to determine the enemy's dispositions while at the same time I conceal my own, then I can concentrate and he must divide."
The Art of War, Chapter 5, Energy (paraphrased, essence retained)
Date: c. 5th century BC
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