P.T. Barnum — "Advertising is like learning—a little is a dangerous thing."
Advertising is like learning—a little is a dangerous thing.
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More from P.T. Barnum
"The show must go on, even if the elephants are sneezing."
"I have often been asked what was the secret of my success, and I have invariably replied, 'I always had the sense to know I knew nothing.'"
"The greatest humbug of all is the man who believes—or pretends to believe—that everything and everybody are humbugs."
"The public is never tired of a good thing."
"I don't believe in duping the public, but I believe in first attracting and then pleasing them."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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