B.F. Skinner — "A first principle of behavior is that it is shaped by its consequences."
A first principle of behavior is that it is shaped by its consequences.
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More from B.F. Skinner
"Religion is just another form of behavioral control."
"The rat is always right."
"I am sometimes asked, 'Do you think of yourself as you think of the organisms you study?' The answer is yes."
"The way to build a car is not to put a man in it and tell him to push."
"We need to design a world where people behave well because they want to, not because they have to."