B.F. Skinner — "A first principle of behavior is that it is shaped by its consequences."
A first principle of behavior is that it is shaped by its consequences.
A first principle of behavior is that it is shaped by its consequences.
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"I did not need to be 'taught' to be scientific. It was a natural way of thinking."
"The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone."
"The experimental analysis of behavior is a natural science, a branch of biology."
"We can't have a science of behavior if we insist that behavior is not determined."
"We are the product of our environment."
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