Sun Tzu — "Confront them with the advantageous and they will take the bait; confront them w…"
Confront them with the advantageous and they will take the bait; confront them with the harmful and they will not come.
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More from Sun Tzu
"Hence that general is skillful in attack whose opponent does not know what to defend; and he is skillful in defense whose opponent does not know what to attack."
"The wise warrior avoids the battle."
"Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances."
"In the practical art of war, the best thing of all is to take the enemy’s country whole and intact; to shatter and destroy it is not so good."
"The supreme art of war is to subdue the enemy without fighting."