B.F. Skinner — "Contingencies of reinforcement are everywhere."
Contingencies of reinforcement are everywhere.
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More from B.F. Skinner
"I've often said that my rats have taught me more than I've taught them."
"The way in which a child is taught to perform an act is often more important than the act itself."
"Control is not a dirty word."
"The way in which we think about the causes of human behavior has changed in a way that suggests that we are at an early stage of a scientific revolution."
"The rat's behavior is lawful, and by lawful I mean it can be predicted and controlled."