P.T. Barnum — "I have found that by giving the public a little more than they expect, they will…"
I have found that by giving the public a little more than they expect, they will always come back.
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More from P.T. Barnum
"I have always tried to give the public their money's worth, and something more."
"There are two roads to success: the road of honest industry and the road of humbug."
"The show must go on, even if the elephants are sneezing."
"No man ever went broke overestimating the ignorance of the American public."
"The best show in the world is the one you are about to see."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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