P.T. Barnum — "I never asked what people wanted; I told them what they needed."
I never asked what people wanted; I told them what they needed.
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"The best advertising is that which makes people talk."
"The best kind of advertising is word of mouth, but you have to get people talking."
"The road to wealth is open to all who have the courage to take it."
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About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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