Napoleon Bonaparte — "It is not the truth that matters, but the impression it makes."
It is not the truth that matters, but the impression it makes.
It is not the truth that matters, but the impression it makes.
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"You must not fear death, gentlemen; death can only be a release from misery."
"I have made all the mistakes of the generals before me, and I have learned from them."
"The poor wretches say anything that comes into their mind and what they think the interrogator wishes to know."
"I have fought sixty battles, and I have learned nothing that I did not know at the beginning."
"Men are moved by two levers only: fear and self-interest."
French military leader who crowned himself Emperor in 1804, conquered most of continental Europe, and was finally defeated at Waterloo (1815) before exile to Saint Helena. Closely associated with Charles-Maurice de Talleyrand (his foreign minister, then his betrayer). For an intellectual contrast, see Duke of Wellington, British general and later Prime Minister — Wellington's Peninsular and Waterloo campaigns finally defeated Napoleon. The two never met but their generalships are the canonical opposed European military traditions — Napoleon's offensive-genius mass-conscription model and Wellington's defensive-discipline reverse-slope tactics are the textbook 'French Revolutionary vs British line' military pairing.
Attributed, revealing his understanding of propaganda and public perception.
Date: Uncertain, c. 19th Century
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