Steve Jobs — "It's really hard to design products by focus groups. A lot of times, people don'…"
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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More from Steve Jobs
"What is Apple? Apple is a company that makes tools for creative people."
"Design is not just what it looks like and feels like. Design is how it works."
"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
"I'm a big believer in the power of the human mind. And I think that if you put your mind to it, you can do anything."
"I’m an optimist. I believe in people. I believe in their wisdom, and I believe in their ability to do the right thing."