P.T. Barnum — "Never attempt to catch a whale with a minnow."
Never attempt to catch a whale with a minnow.
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More from P.T. Barnum
"I have always found that it pays to be a little ahead of the times."
"I don't believe in duping the public, but I believe in first attracting and then pleasing them."
"I was not born for the ordinary affairs of life. I was born for something higher."
"Science is another important field of human effort... Not at all, my ardent and inquiring friends, there is a scientific humbug just as large as any other."
"Without publicity a terrible thing happens: nothing."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.