P.T. Barnum — "Never attempt to catch a whale with a minnow."
Never attempt to catch a whale with a minnow.
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More from P.T. Barnum
"Politeness is the art of thinking twice before speaking once."
"I am a showman by profession...and all the gilding shall make nothing else of me."
"Small does of advertising result in nothing, obviously. It's like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and …"
"The public appears disposed to be amused even when they are conscious of being deceived."
"Mirth is the medicine of life; it cures its ills and lightens its burdens."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.