Sun Tzu — "Never venture on a campaign until you have made your preparations in every respe…"
Never venture on a campaign until you have made your preparations in every respect.
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More from Sun Tzu
"He who exercises no forethought but makes light of his opponents is sure to be captured by them."
"Therefore, the skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without long years of campaigning."
"He who wishes to fight must first count the cost."
"Engage people with what they expect; it is what they are able to discern and what is to their advantage."
"The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy."