Yuval Noah Harari — "Religion is the most successful brand in history."
Religion is the most successful brand in history.
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More from Yuval Noah Harari
"The most important thing for us to realize is that we are not individuals, we are dividuals."
"The real meaning of life is the universe's best-kept secret."
"The most important product of the 21st century will be bodies and brains."
"The new religion will be based on algorithms and data."
"We are getting closer to a world where we can outsource our decisions to algorithms."
About Yuval Noah Harari (born 1976)
Israeli historian whose Sapiens (2011) and Homo Deus (2015) reframed big history for a mass audience and sold tens of millions of copies. Closely associated with Jared Diamond (Guns, Germs, and Steel author and Harari's clearest intellectual ancestor) and Steven Pinker (data-driven optimist contemporary). For an intellectual contrast, see Jordan Peterson, Canadian psychologist and Maps of Meaning author — Peterson's Maps of Meaning argues that religious-mythological structure is the load-bearing architecture of human meaning — exactly the framing Harari's 'religion as useful fiction' thesis treats as historically transitory. The two are the largest-platform popular intellectuals of the 2010s with opposite views on whether religion encodes deep truth.