Ray Kroc — "The bigger the risk, the bigger the reward."
The bigger the risk, the bigger the reward.
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More from Ray Kroc
"I always wanted to be my own boss."
"It's easy to have principles when you're rich. The important thing is to have principles when you're poor."
"I believe in the golden rule: The man with the gold makes the rules."
"I don't believe in giving up."
"I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me."