P.T. Barnum — "The cheapest advertising is a satisfied customer."
The cheapest advertising is a satisfied customer.
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More from P.T. Barnum
"I don't believe in humbug; I believe in advertising."
"I have always been a friend of the people, and I have always tried to please them."
"Without publicity a terrible thing happens: nothing."
"I have found that the public will pay for what they like, and they will like what they are told to like."
"I don't believe in taking fools by the hand, but I do believe in attracting them to my shows."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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