P.T. Barnum — "The cheapest advertising is a satisfied customer."
The cheapest advertising is a satisfied customer.
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More from P.T. Barnum
"I have found that the public will pay for what they like, and they will like what they are told to like."
"The best thing about money is that it can buy you time."
"The public always wants to be deceived."
"The public likes to be surprised, and I like to surprise them."
"The public likes to be astonished, and it likes to be amused."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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