P.T. Barnum — "The cheapest way to advertise is to have something that is worth advertising."
The cheapest way to advertise is to have something that is worth advertising.
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More from P.T. Barnum
"I am a firm believer in the power of curiosity."
"I am a showman, and I know how to make people stare."
"The plan of 'counting the chickens before they are hatched' is an error of ancient date, but it does not seem to improve by age."
"Advertising is to a genuine article what manure is to land, - it largely increases the product."
"The bigger the humbug, the better the people will like it."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.