B.F. Skinner — "The consequences of behavior determine the probability of its recurrence."
The consequences of behavior determine the probability of its recurrence.
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More from B.F. Skinner
"The environment determines the behavior of the individual, not some inner 'will.'"
"The goal of psychology is to predict and control behavior."
"We are controlled by the world in which we live."
"Morality is a social construct enforced by punishment and reward."
"The future of mankind depends on the application of behavioral science."