Steve Jobs — "The cure for Apple is not cost-cutting. The cure for Apple is to innovate its wa…"
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
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More from Steve Jobs
"I think the Internet is going to be the most important thing to happen in our lifetime."
"We're not going to be able to do it all. We're going to have to pick the right horses."
"You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently."
"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
"People say, 'Oh, God, if he were still alive, he would have done this, done that.' No. He would have done exactly what he did. He would have gone out and gotten a job."