B.F. Skinner — "The goal of psychology is to predict and control behavior."
The goal of psychology is to predict and control behavior.
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More from B.F. Skinner
"The way positive reinforcement is carried out is more important than the amount."
"The future of mankind depends on the application of behavioral science."
"The way in which a child is taught to perform an act is often more important than the act itself."
"The future of man is in his own hands."
"The world is not a dangerous place because of those who do evil, but because of those who look on and do nothing."