B.F. Skinner — "The highest possible achievement is to be happy."
The highest possible achievement is to be happy.
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More from B.F. Skinner
"The trouble with most people is that they're not prepared to live in a world without punishment."
"I could make a pigeon a high achiever by reinforcing it on a proper schedule."
"We can't solve problems by using the same kind of thinking we used when we created them."
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