P.T. Barnum — "The public loves a good fraud, if it's a good fraud."
The public loves a good fraud, if it's a good fraud.
The public loves a good fraud, if it's a good fraud.
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"I have often been asked what was the secret of my success, and I have invariably replied, 'I always had the sense to know I knew nothing.'"
"My inexperienced friend, take it for granted that they all tell the truth -- about each other! -- and then transact your business to the best of your ability on your own judgment."
"The cheapest advertising is a satisfied customer."
"The public has a short memory, so you must always be doing something new."
"Advertising is to a genuine article what manure is to land, - it largely increases the product."
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
Reported statement, highlighting his understanding of public's perverse enjoyment of being 'humbugged'
Date: c. 1860s-1880s
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