B.F. Skinner — "The rat is always right."
The rat is always right.
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More from B.F. Skinner
"The organism is not an empty organism, but a very complex system."
"We shouldn't teach great books; we should teach a love of reading."
"The way in which we think about the causes of human behavior has changed in a way that suggests that we are at an early stage of a scientific revolution."
"The problem is not to adjust people to the world they live in, but to adjust the world to the people who live in it."
"Men build society and society builds men."