B.F. Skinner — "The rat is always right."
The rat is always right.
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More from B.F. Skinner
"The world will never be saved by people who believe in free will."
"The concept of 'mind' is a verbal invention, an explanatory fiction."
"The way in which we think about the causes of human behavior has changed in a way that suggests that we are at an early stage of a scientific revolution."
"The consequences of behavior determine the behavior."
"The only way to get a good idea is to get a lot of ideas."