Ray Kroc — "We are not in the hamburger business. We are in the entertainment business."
We are not in the hamburger business. We are in the entertainment business.
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More from Ray Kroc
"I always wanted to be my own boss."
"You'll never get ahead of anyone as long as you try to get even with him."
"If you believe in something, you've got to be in it for the long haul."
"I believe in God, family, and McDonald's. And in the office, that order is reversed."
"I'm not a fancy guy. I like my hamburgers plain."
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