Ray Kroc — "We don't need to be first. We just need to be best."
We don't need to be first. We just need to be best.
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More from Ray Kroc
"I'm a big believer in quality."
"I'm not a complainer. I'm a doer."
"I was a salesman, and I always will be."
"I don't believe in giving up."
"When I saw the McDonald's operation, I felt like some latter-day Newton who'd just had an apple land on his head. For the first time in my life, I saw the future."