Estee Lauder

I never dreamed about success. I worked for it.

Beauty is an attitude. There's no secret. Why are all brides beautiful? Because on their wedding day they care about how they look. There are no ugly women - only women who don't care or don't believe they're attractive.

When I thought I couldn`t go on, I forced myself to keep going.

My success is based on persistence, not luck.

People do make their luck by daring to follow their instincts, taking risks, and embracing every possibility.

Our life isn't how much we can take out, but how much we can put in.

Trust your instincts: my first reaction is almost invariably the right one.

Projecting your mind into a successful situation is the most powerful means to achieve goals.

You can wait for things to happen and not get too sad when they don't. That's fine for some but not for me. Serenity is pleasant, but it lacks the ecstasy of achievement.

Act tough: what other call tough, I call persistent.

If you put the product into the customer's hands, it will speak for itself if it's something of quality. Touch a face. Touch a hand. Say, 'This is for you, this is what I want you to wear.' If you can't smell it, you can't sell it.

When you stop talking, you've lost your customer. When you turn your back, you've lost her. Touch your customer, and you're halfway there.

I've tried not to sacrifice things for success. I never did anything that could hurt my children.

Take risks, but calculated ones. Be willing to step outside your comfort zone to achieve greatness.

It's not enough to chase success; you have to attract it. Positivity and a strong mindset are crucial.

Business is there if you go after it.

I learned early that being a perfectionist and providing quality was the only way to do business.

I went into business by accident.

My ambition was to make every woman beautiful, not to make money.

There are no homely women, just lazy ones.