Ray Kroc

I've always been an optimist.

I think it's important to have fun in what you do.

I'm a big believer in continuous improvement.

I'm a firm believer in setting goals.

I've always been a very resourceful person.

I'm a big believer in staying hungry.

I've always been a very persistent person.

I'm a firm believer in never giving up.

I'm a big believer in taking action.

If any of my competitors were drowning, I’d stick a hose in their mouth.

If you're not a risk taker, you should get the hell out of business.

Luck is a dividend of sweat. The more you sweat, the luckier you get.

If you're not growing, you're dying.

The quality of a leader is reflected in the standards they set for themselves.

When I saw the McDonald's operation, I felt like some latter-day Newton who'd just had an apple land on his head. For the first time in my life, I saw the future.

No self-respecting businessman with a lick of sense would ever call himself a 'burger flipper.'

I didn't invent the hamburger. I just took it from a greasy spoon to a golden arch.

You'll never get ahead of anyone as long as you try to get even with him.

It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

When you're green, you're growing. When you're ripe, you rot.