"The way positive reinforcement is carried out is more important than the amount."

"What is love except another name for the use of positive reinforcement? Or vice versa."

"The highest possible achievement is to be able to live for the present moment, fully and completely."

"I deny that I have ever attacked anyone's dignity. I have attacked the concept of dignity as a causal agent."

"The majority of people don't want to plan. They want to be free from the responsibility of planning."