"The way people reveal unconsciously that an action would be in their best interest is by telling you that it is 'in *your* best interest'."

"Modernity: we created a system where people are judged by their ability to tell stories rather than by their ability to deliver results."

"The greatest minds are those who can simplify complex ideas without distorting them."

"Studying neurobiology to understand humans is like studying ink to understand literature."

"If you have more than one reason to do something (choose a doctor or veterinarian, hire a gardener or an employee, marry a person, go on a trip), just don't do it. Obvious decisions (robust to error) …"