Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment—that which they cannot anticipate.
The Art of War
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"The general who has no skill in strategy will be defeated."
Controversial"If words of command are not clear and distinct, if orders are not thoroughly understood, then the general is to blame. But if orders are clear and the soldiers nevertheless disobey, then it is the fau…"
Shocking"Know thy self, know thy enemy. A thousand battles, a thousand victories."
Strange & Unusual"If the enemy leaves a door open, you must rush in."
Strange & Unusual"If you are far from the enemy, make him believe you are near."
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