"Give them pleasure – the same pleasure they have when they wake up from a nightmare."

"The art of terror is to make people comfortable and then pull the rug out from under them."

"Suspense is like a woman. The more left to the imagination, the more the excitement."

"Kicking is very important in football. In fact, some of the more enthusiastic players even kick the ball, occasionally."

"Fear is not a thing to be ashamed of. It is a natural human emotion. And it is a very powerful emotion."