And it is to be noted that in taking a state, the conqueror must arrange to commit all his cruelties at once, so as not to have to repeat them daily, but to be able, by not repeating them, to reassure people and win them over by benefits.
The Prince, political philosophy
The Prince, Chapter VIII: Concerning Those Who Have Obtained a Principality by Wickedness
1532
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"A prince must not have any other object nor any other thought… but war, its institutions, and its discipline; because that is the only art befitting one who commands."
Strange & Unusual"In the actions of men, and especially of princes, from which there is no appeal, the end justifies the means."
Shocking"Since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved."
Strange & Unusual"It is necessary for him who lays out a state and arranges laws for it to presuppose that all men are bad, and that they will use their malignity of mind whenever they have a free opportunity to do so."
Controversial"The vulgar are always taken by appearances and by the outcome of a thing; and in the world there are only the vulgar."
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