B.F. Skinner

The problem in changing human behavior is to find the right technology.

The real question is not whether machines think but whether men do.

The way in which a child learns to speak, to walk, to play, to eat, to dress, to control its sphincters, and to behave in a thousand other ways is a matter of operant conditioning.

Man is a machine, but a very complex one.

The future of mankind depends on the control of human behavior.

The free and happy man is not free to choose, but free to be happy.

The environment is the key to understanding behavior.

We shouldn't teach great books; we should teach a love of reading.

The problem is not to get rid of punishment, but to get rid of the need for it.

Science is a search for order, and the order is in the world, not in our minds.

The organism is not empty; it is full of behavior.

The ultimate goal of behaviorism is the prediction and control of behavior.

A person does not act because he is free; he acts because he is controlled.

The experimental analysis of behavior is a science of the individual.

We need to design a culture that will produce people who are happy, productive, and creative.

The problem of the twentieth century is the problem of control.

The technology of behavior is a powerful tool, and like any powerful tool, it can be used for good or ill.

The environment is not something that merely surrounds us; it is something that acts upon us.

We are not free to choose our behavior, but we are free to choose the environment that controls our behavior.

The concept of freedom is a myth.