B.F. Skinner

The greatest challenge facing humanity is to design a culture that promotes desirable behavior.

I am an optimist. I believe that we can create a better world through the application of behavioral science.

My work is not about reducing people to machines. It's about understanding the mechanisms of behavior.

The concept of 'inner causes' of behavior is a myth.

I have always been fascinated by how things work, and that includes human behavior.

The most effective way to teach is to arrange the environment so that the desired behavior is reinforced.

I am not afraid of controversy. My ideas are meant to challenge conventional thinking.

The only way to truly understand a phenomenon is to be able to predict and control it.

I believe in the power of positive reinforcement.

My goal is to make psychology a true science.

The concept of 'dignity' is often used to resist effective control.

I am a product of my environment, just like everyone else.

The greatest obstacle to progress is the belief that we already know the answers.

I have dedicated my life to understanding behavior, and I believe I have made significant progress.

The world is full of contingencies, and our behavior is shaped by them.

I am not interested in what is 'good' or 'bad,' but in what is effective.

The only way to improve the human condition is to apply scientific principles to human behavior.

I believe that a science of behavior is possible, and that it can be used to create a better world.

My work is not about reducing human experience, but about understanding its origins.

The most important thing is to be clear about what you are studying and how you are studying it.