Steve Jobs

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

Innovation distinguishes between a leader and a follower.

Design is not just what it looks like and feels like. Design is how it works.

Stay hungry, stay foolish.

We're here to put a dent in the universe. Otherwise, why else even be here?

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My model for business is The Beatles. They were four guys who kept each other's negative tendencies in check. They balanced each other and the total was greater than the sum of its parts. That's how I see business: great things are never done by one person, they're done by a team of people.

It's not about money. It's about the people you have, how you're led, and how much you get it.

The people who are crazy enough to think they can change the world are the ones who do.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important.

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

Quality is more important than quantity. One home run is much better than two doubles.

You have to be a craftsman. You have to spend thousands and thousands of hours thinking about it.

If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw it away.

The only way to do great work is to love what you do.

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it too.