Steve Jobs

If you want to live your life in a creative way, as an artist, you have to not look backward too much, and you have to be willing to take the risks.

The worst thing you can do is nothing.

I think the key thing is that we're always innovating, always changing, always learning new things, and trying to adapt to the changes that are taking place around us.

We don't get a chance to do that many things, and every one should be really excellent.

One of the keys to innovation is saying no to 1,000 things.

An expert is someone who takes a subject you don't understand and makes it sound like you didn't understand it even more.

I’m as proud of what we don’t do as I am of what we do.

You know, most people live their whole lives without ever having to make a decision like that.

Death is very likely the single best invention of life. It is life's change agent.

No one wants to die. Even people who want to go to heaven don't want to die to get there.

And since death is the destiny of everyone, I think it is important to have it in mind every day.

The heaviness of being successful was replaced by the lightness of being a beginner again.

I would trade all of my technology for an afternoon with Socrates.

Computers are actually very stupid. They only know a very limited set of things.

You can't connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My model for business is The Beatles. They were four guys who kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are never done by one person. They're done by a team of people.

It's not just what it looks like and feels like. Design is how it works.

If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whatever you've been and throw it away.

A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.