Steve Jobs

You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out.

The most important decisions you make are not the things you do, but the things you decide not to do.

The cure for Apple is not cost cutting. The cure for Apple is to innovate its way out of its current predicament.

You have to trust in something—your gut, destiny, life, karma, whatever.

Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.

Don't let the noise of others' opinions drown out your own inner voice.

When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

People think focus means saying yes to the thing you've got to focus on. But that's not what it means. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

We've always been about trying to do the right thing, and trying to do the best thing.

It's better to be a pirate than to join the navy.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.

We're here to put a dent in the universe. Otherwise, why even be here?

A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem.

My job is not to be easy on people. My job is to make them better.

You can't connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.

I'm a big believer in the power of the mind and the power of intention.

I want to build a company that is not just a company, but a family.

I'm not interested in being the richest man in the cemetery. Going to bed at night saying we've done something wonderful... that's what matters to me.

It's about the people who are doing the work. It's not about the ideas themselves.