Steve Jobs

It's not about market share. It's about who has the best products.

The desktop computer is dead.

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently.

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

We have always been a company that has tried to marry the art and the science. And the people who are the best at that are the ones who are going to be successful.

I think the internet is going to be a huge thing.

I don't think I've ever worked so hard on something that was so wrong.

It's not just about the features, it's about the experience.

We're not afraid to cannibalize ourselves.

I don't want to be the richest man in the graveyard.

If you don't love it, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.

The minute you understand that you can poke life and if you poke it in the right place, something will happen, you can actually change things.

I'm a big believer in the power of intuition.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

My model for business is The Beatles. They were four guys who kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are never done by one person, they're done by a team of people.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

We don't get a chance to do that many things, and every one we do should be really excellent. Because this is our life.