Steve Jobs

The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world.

I've always been attracted to the more bohemian side of life.

I'm convinced that the only thing that kept me going was that I loved what I did.

You have to be a really great communicator to get your ideas across.

We're not going to be the first to market, but we're going to be the best.

I think the most important thing is to have a good sense of what you want to do, and then just go for it.

I don't care about being right. I care about getting it right.

The greatest thing is to love and be loved.

I want to leave something behind that will last.

It's not about money, it's about the people you're with and the things you create.

I think the best way to predict the future is to invent it.

We have to be willing to be wrong.

I'm an optimist in the sense that I believe people are good.

Picasso had a saying: 'Good artists copy, great artists steal.' And we have always been shameless about stealing great ideas.

If you want to make everyone happy, don't be a leader—sell ice cream.

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to make the product that we wanted to use.

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.

You know, we don't just build these things for fun. We build them because we think they're going to be great products and people are going to love them.