P.T. Barnum — "Nobody ever lost a dollar by underestimating the taste of the American public."
Nobody ever lost a dollar by underestimating the taste of the American public.
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More from P.T. Barnum
"The common man, no matter how sharp and tough, actually enjoys having the wool pulled over his eyes, and makes it easier for the puller."
"Nobody ever lost money by underestimating the intelligence of the public."
"The public likes to be surprised, and I like to surprise them."
"The great art of money making consists in putting money at the service of the public."
"Well, doctor, and do I now act like a 'pink powder puff'?"
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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