B.F. Skinner — "A failure is not always a mistake, it may simply be the best one can do under th…"
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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"Contingencies of reinforcement are everywhere."
"The way in which we think about the causes of human behavior has changed in a way that suggests that we are at an early stage of a scientific revolution."
"The rat is always right."
"We shouldn't think about what people feel, but about what they do."
"We cannot prove that a man is free, but we can prove that he is not."
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