B.F. Skinner — "The way positive reinforcement is carried out is more important than the amount."
The way positive reinforcement is carried out is more important than the amount.
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More from B.F. Skinner
"Morality is a social construct enforced by punishment and reward."
"No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And what is true of the baby is true of the scientist."
"The technology of behavior is not a threat to freedom, but a means to achieve it."
"The future of mankind depends on the application of behavioral science."
"We need to design a world where people behave well because they want to, not because they have to."