Jane Goodall — "I've been called a 'tree hugger' and I wear it as a badge of honor."
I've been called a 'tree hugger' and I wear it as a badge of honor.
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More from Jane Goodall
"I believe that the human heart, when it is truly open, is capable of great compassion."
"The greatest joy is to be out in nature."
"I believe that we can overcome the challenges we face, if we work together."
"I'm not afraid of getting old. I'm afraid of not having enough time to do all the things I want to do."
"I think the biggest problem we face is this disconnect between our clever brains and our loving hearts."
About Jane Goodall (born 1934)
British primatologist who in 1960 began the longest-running wild primate study at Gombe Stream, transforming our understanding of chimpanzees. Closely associated with Dian Fossey (mountain-gorilla researcher) and Birutė Galdikas (orangutan researcher; together with Goodall and Fossey one of Louis Leakey's 'Trimates'). For an intellectual contrast, see Walter Palmer, American dentist who killed Cecil the Lion in Zimbabwe in 2015 — Palmer represents the trophy-hunting tradition Goodall's life's work has been organized against — the colonial-era hunter-naturalist worldview that treated primates and big game as specimens or trophies, which Goodall's Roots & Shoots and Jane Goodall Institute exist specifically to displace.
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Understanding this quote
What it means
'Tree hugger' is a dismissive slang term for environmentalists, implying naivety or impracticality. The quote reclaims this insult as a point of pride — asserting that deep care for the natural world is not weakness or foolishness but a moral strength worth celebrating. It challenges the cultural tendency to mock conservation concern as soft-headed idealism, reframing environmental passion as something to wear proudly rather than apologize for.
Relevance to Jane Goodall
Goodall began her Gombe chimpanzee research in 1960, then shifted from scientist to activist after witnessing forest destruction and bushmeat trade devastation in the 1980s. She founded the Jane Goodall Institute and Roots & Shoots youth program, traveling roughly 300 days annually advocating for conservation. Having faced academic ridicule for naming chimps and attributing them emotions, she has long practiced reclaiming criticism — making 'tree hugger' a natural extension of her career-long defiance.
The era
The 'tree hugger' slur gained cultural traction in the 1980s–1990s as environmental regulation clashed with industrial and economic interests — from deforestation battles and the Exxon Valdez disaster to the emerging climate change debate. Goodall's active decades saw environmentalists increasingly dismissed as impractical idealists obstructing economic growth. This quote speaks directly to that polarization, especially as climate denial became politically organized in the 2000s–2010s, framing conservation concern as extreme rather than rational.
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